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Privacy policy

This updated Privacy Policy is drafted for merakimovement.ca as a Canadian, Alberta-based Shopify store and includes an integrated SMS privacy clause that aligns with PIPEDA, Alberta PIPA, CASL, GDPR, and common ecommerce best practices. It should still be reviewed by your own legal counsel to confirm it meets your specific obligations, including any province‑specific or industry‑specific requirements.

Privacy Policy

Last updated: January 15, 2026

This Privacy Policy describes how merakimovement.ca (the “Site”, “we”, “us” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from the Site, including when you sign up to receive email or SMS/text communications. It also explains your rights and how to contact us about our privacy practices.

Contact

If you have questions, need more information about our privacy practices, or would like to make a complaint, you may contact our Privacy Officer:

  • Email: info@merakimovement.ca

  • Mail: Meraki Movement, 909 16 Street Southeast, High River, Alberta, T1V 1L8, Canada

We will respond to privacy inquiries and complaints in a timely manner and in accordance with applicable privacy laws.

Collecting Personal Information

“Personal Information” means information about an identifiable individual, as defined under Canadian privacy laws such as PIPEDA and Alberta’s Personal Information Protection Act (PIPA). When you visit the Site, create an account, make a purchase, contact us, or sign up for our marketing (including SMS), we collect certain Personal Information about you as described below.

Device information

  • Purpose of collection:

    • To load and secure the Site for you.

    • To perform analytics on Site usage to optimize our Site, products, and marketing.

  • Source of collection:

    • Collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, and similar tracking technologies.

  • Disclosure for a business purpose:

    • Shared with our ecommerce and analytics providers, including Shopify, Google, Meta (Facebook/Instagram), Pinterest, and similar service providers that help us operate and improve the Site.

  • Personal Information collected may include:

    • Browser type and version, IP address, device identifiers, time zone, cookie identifiers, referring and exit pages, search terms, and how you interact with the Site (pages viewed, clicks, time on page).

Order and account information

  • Purpose of collection:

    • To provide products and services to you and fulfill our contract (process orders, payments, shipping, returns, and exchanges).

    • To provide you with invoices, order confirmations, and transactional notifications.

    • To communicate with you about your order, account, and customer service issues.

    • To screen orders for potential risk or fraud.

    • To send you marketing communications (including email and SMS) consistent with your preferences and applicable law.

  • Source of collection:

    • Collected directly from you when you place an order, create an account, or update your profile.

  • Disclosure for a business purpose:

    • Shared with our ecommerce and payment processors and other vendors, including Shopify, payment gateways, shipping and fulfillment partners, email service providers (e.g., ConvertKit or similar), and advertising platforms such as Meta, Pinterest, and Google.

  • Personal Information collected may include:

    • Name, billing address, shipping address, email address, phone number, payment information (e.g., credit card details processed via secure payment providers), order history, and communication preferences.

Customer support information

  • Purpose of collection:

    • To respond to your questions, requests, and complaints, and to provide customer support.

  • Source of collection:

    • Collected directly from you when you contact us by email, contact forms, social media messages, or SMS.

  • Disclosure for a business purpose:

    • May be shared with service providers that help us manage customer service, email, and messaging (for example, help desk tools, email platforms, or SMS providers), where necessary to respond to you.

  • Personal Information collected may include:

    • Your name, contact details, communication history with us, and any other information you choose to provide in your inquiry.

SMS and email marketing information

  • Purpose of collection:

    • To manage your subscriptions to our email and SMS/text marketing programs.

    • To send you promotional offers, news, cart reminders, product updates, and other marketing content according to your preferences and applicable anti‑spam laws such as Canada’s Anti‑Spam Legislation (CASL).

  • Source of collection:

    • Collected directly from you when you opt in via our Site, checkout, pop‑ups, forms, or by texting a keyword where such programs are offered.

  • Disclosure for a business purpose:

    • Shared with our email and SMS service providers and marketing platforms to deliver and manage communications, measure performance, and help ensure compliance with consent and unsubscribe requirements.

  • Personal Information collected may include:

    • Name, email address, mobile phone number, consent status, subscription preferences, interaction data (such as opens, clicks, and replies), and related technical information.

SMS Privacy and Consent

When you provide your mobile phone number and expressly opt in to receive text messages from us (for example, at checkout or through a sign‑up form), you agree to receive SMS/text messages related to our products, services, promotions, and transactional updates.

  • By providing your phone number, you agree to receive text messages from Meraki Movement. Message and data rates may apply, and message frequency may vary depending on your interactions and preferences.

  • We respect your privacy and will not sell or rent your phone number or SMS subscription data to third parties; we only share it with service providers who process messages on our behalf, under appropriate safeguards and contracts.

  • You can opt out of marketing SMS at any time by replying STOP to any text message you receive from us, or by contacting us using the details in the Contact section.

  • After you opt out, you may still receive transactional messages where permitted by law (for example, order‑related notifications) if these are necessary to fulfill your purchases.

Our SMS practices are intended to comply with CASL and applicable privacy laws, which require express consent, clear identification of the sender, and easy unsubscribe options in each marketing message.

Using and Sharing Personal Information

We use your Personal Information to:

  • Provide, operate, maintain, and improve the Site and our products and services.

  • Process your transactions, fulfill orders, and manage shipping, returns, and customer service.

  • Communicate with you about your account, orders, and service messages.

  • Send you marketing communications (email, SMS, and online advertising) in accordance with your preferences and applicable law, including CASL and GDPR where applicable.

  • Monitor and help prevent fraud, security incidents, and misuse of our services.

  • Comply with legal obligations and respond to lawful requests (e.g., subpoenas, court orders, law‑enforcement requests).

We share your Personal Information with service providers and partners that support these purposes under appropriate contractual and security safeguards, including Shopify, payment processors, shipping carriers, email and SMS providers, and advertising and analytics platforms. We may also share information where required by law or to protect our rights, property, or safety.

Behavioural Advertising and Analytics

We use cookies, pixels, and similar technologies to collect information about your browsing activity, purchases, and interactions with our ads so that we can provide you with relevant offers and measure the effectiveness of our marketing.

This may include:

  • Using tools like Google Analytics to understand how visitors use the Site.

  • Sharing limited information with advertising partners (such as Google, Meta/Facebook, Pinterest, and others) so they can show you more relevant ads on their platforms or elsewhere online.

  • Participating in programs such as Shopify Audiences, where permitted, to identify potential new customers based on aggregated and pseudonymized data from Shopify’s merchant network.

You can control or opt out of many forms of behavioural advertising by:

  • Adjusting ad settings on major platforms (e.g., Facebook Ad Preferences, Google Ad Settings, Microsoft/Bing Ads settings).

  • Using industry opt‑out tools such as the Digital Advertising Alliance opt‑out page.

  • Managing cookies in your browser, as described in the Cookies section below.

Lawful Bases (GDPR/EEA, UK)

If you are located in the European Economic Area (EEA), the United Kingdom, or similar jurisdictions, we process your Personal Information under one or more of the following lawful bases:

  • Your consent (for example, for certain marketing or cookies, where required).

  • Performance of a contract with you (for example, when you place an order).

  • Compliance with legal obligations.

  • Our legitimate interests, provided these do not override your fundamental rights and freedoms (for example, to improve our services or prevent fraud).

You may withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal.

Retention

We retain Personal Information only for as long as necessary to fulfill the purposes described in this Policy, including to meet legal, accounting, or reporting requirements. For example, order information is typically retained for tax and record‑keeping requirements unless you request deletion where applicable law allows this.

When we no longer need your Personal Information, we will securely delete, anonymize, or aggregate it in accordance with our data retention practices and applicable laws.

Automated Decision‑Making

We do not rely on automated decision‑making that produces legal or similarly significant effects on you without human involvement.

However, our ecommerce and payment providers (including Shopify) may use limited automated tools to help detect and prevent fraud (for example, temporary blacklists of IP addresses or payment methods associated with suspicious activity). These processes are intended to protect both you and our business from fraudulent transactions.

Your Rights

Your privacy rights depend on where you live, but may include rights to access, correct, update, or delete your Personal Information, and to withdraw consent or object to certain processing.

Canada (PIPEDA and Alberta PIPA)

If you are in Canada, including Alberta, you generally have the right to:

  • Request access to the Personal Information we hold about you and obtain information about how it is used and disclosed.

  • Request corrections to inaccurate or incomplete Personal Information.

  • Withdraw consent to our processing of your Personal Information, subject to legal or contractual restrictions and reasonable notice.

EEA, UK, and similar jurisdictions

If you are in the EEA, UK, or similar jurisdictions, you may also have rights to:

  • Request deletion/erasure of your Personal Information in certain circumstances.

  • Request restriction of processing of your Personal Information.

  • Data portability (to receive your Personal Information in a structured, commonly used, machine‑readable format and transmit it to another controller, where technically feasible).

  • Object to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us using the information in the Contact section. We may need to verify your identity before responding.

International Transfers

Your Personal Information may be stored and processed in Canada, the United States, and other countries where our service providers are located, including where Shopify and related third‑party services operate data centers.

When your Personal Information is transferred outside of your jurisdiction, we take steps designed to ensure appropriate protections are in place, such as relying on contractual safeguards and other lawful transfer mechanisms as required by applicable law.

Cookies and Similar Technologies

The Site uses cookies and similar technologies to deliver core functionality, remember your preferences, analyze traffic, and support marketing activities. Cookies are small text files placed on your device when you visit the Site; some are necessary for the Site to function, while others are used for analytics or advertising.

We use, among others, cookies set by Shopify for storefront functionality, checkout, and analytics, as described in Shopify’s cookie documentation. Cookie lifespans vary from a single browsing session to up to about two years, depending on the cookie’s purpose.

You can control cookies by:

  • Adjusting your browser settings to block or delete cookies.

  • Using browser tools or extensions to manage tracking.

  • Using the opt‑out tools mentioned in the Behavioural Advertising section.

If you choose to disable or delete cookies, some parts of the Site may not function properly or may be less tailored to your preferences.

Do Not Track

There is currently no consistent industry standard for how websites should respond to “Do Not Track” (DNT) signals, and the Site does not alter its data collection or use practices when such signals are detected. You may still use other privacy tools, such as cookie controls and advertising opt‑outs, to manage tracking.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or other operational reasons. When we make material changes, we will update the “Last updated” date at the top of the Policy and may provide additional notice where required by law.

Complaints

If you have concerns about how we handle your Personal Information, you may first contact us using the details in the Contact section so we can try to resolve your issue.

If you are not satisfied with our response, you may have the right to file a complaint with your local privacy or data protection authority, such as the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada. Contact details for these authorities are available on their official websites.